Tripletto, Milk, Seyko Studios, client systems, and internal tools across product, commerce, brand, and operations.
A founder who still likes building the thing.
I am not a freelance dev trying to sound strategic. I am a founder-operator who takes on select client work because I like turning messy digital problems into things that actually run.
I have spent 11+ years moving between product, infrastructure, commerce, brand, automation, growth, and the awkward handoffs where good ideas usually slow down. That range matters because most digital problems are not just design problems or code problems. They are business problems wearing a few different outfits.
I build my own things and help bring other brands to life too: Tripletto, a travel-planning product tested in the wild; Milk, a parlor brand turned into a more memorable digital experience; Seyko Studios, a B2B intelligence studio; plus internal systems like PBX workflows, lead pipelines, and itinerary engines. Client work benefits from that owner brain. I know what it feels like when the system has to make money, hold up, and still feel special.
My style is practical, curious, and a little cinematic. I like clean decisions, useful taste, fast loops, and systems that keep working after launch. Away from the screen, I am usually traveling with my wife, hanging near the beach, or tinkering on something around the house. Same wiring, different setting: notice what is off, make it better, leave it feeling easy.
PBX workflows, lead pipelines with deduplication, itinerary generation, Shopify cleanup, AWS/Linux setups, and launch surfaces.
Comfortable cutting overbuilt ideas, making tradeoffs, and keeping the work tied to revenue, trust, and how the team actually runs.

Architecture, Linux, codebases, Shopify, automation, analytics, and workflow systems without losing the business context.
Clear choices, useful taste, and the patience to keep pushing until the finished thing feels like the business finally caught up.
Friendly, direct, and easy to talk to. Serious about the work without making every conversation feel like a status meeting.