For founder-led ecommerce brands with taste

Make the digital side feel like the main event.

Kai builds digital experiences for brands that should feel magnetic the second people land: storefronts, brand worlds, content, tracking, follow-up, and the backstage systems that keep the magic from falling apart.

Feel wanted

Storefronts, product pages, brand moments, and content that make people lean in.

Sell smoother

Shopify, checkout, tracking, email/SMS, and buying paths cleaned up around real revenue.

Run cleaner

Automation, cloud, code, forms, PBX, and handoffs handled without killing the charm.

Start a project Ways to work

ProductTurns half-formed ideas into something real.

Operator rangeBrand taste, technical range, and operating judgment in one room.

Brand and positioningShopify and storefrontsWorkflow automationAWS, Linux, and codebasesAnalytics and trackingProduct UX and launch

Live commerce system

Milk Ice Cream Parlor

Commerce experience

A parlor brand turned into a digital experience people remember.

Milk needed to feel like more than a menu online. The work was to turn a playful food brand into a digital experience with appetite, polish, ordering clarity, and enough personality to feel like the place before someone ever walks in.

View gotmilk.mx

Outcome

Shaped the brand expression, product presentation, storefront structure, menu context, and ordering path so the digital side felt charming, ownable, and still easy to buy from.

Atmosphere online

Turned a physical parlor feeling into a web experience with color, voice, product rhythm, and a little theatrical pull.

Buying path

Kept product discovery, menu context, and ordering clear so the charm did not get in the way of the sale.

Digital experience

Connected brand, copy, assets, storefront structure, and the customer journey into one memorable surface.

For a founder with a $1M-$5M brand, this is the difference between arranging pages and making the digital side feel like the business people already love.

Call workflow system

Custom PBX System

Voice ops automation

Call flow, agent context, and follow-up brought into one working rhythm.

The work was not to install a phone tool and call it done. It was to design the agent workflow around live calls, routing, prompts, handoffs, and the follow-up work that actually keeps customers moving.

Talk systems

Outcome

Built a more useful call-operation layer so agents had cleaner context, managers had better visibility, and the business could train and improve the workflow instead of chasing scattered notes.

Agent workflow

Put routing, customer context, prompts, and follow-up tasks closer to the moment calls were happening.

Operational clarity

Made call handling easier to train, review, and improve without depending on memory or scattered notes.

Automation fit

Used automation to support the human workflow instead of replacing the judgment people still needed.

This is the kind of behind-the-scenes system that makes a business feel sharper to customers because the team finally has the right information at the right time.

Product build

Tripletto

Product from zero

A travel-planning idea turned into a usable itinerary product.

Tripletto started as a product idea that needed shape: the workflow, saved plans, trip context, pricing logic, and launch surface all had to feel useful before the technology became the story.

View tripletto.app

Outcome

Created a clearer itinerary product with guided planning, shareable trip structure, route context, hotel context, and a path toward paid tiers.

Product shape

Turned a loose planning concept into a flow people can save, revise, and understand quickly.

Experience logic

Put generated route and trip context where travelers actually need decision support.

Launch surface

Connected UX, positioning, pricing direction, and execution into one inspectable product.

It shows the range: not just fixing existing systems, but creating a product surface from zero that feels useful, ownable, and real.

Intake automation

Intake Automation Desk

Intake automation

Scattered requests turned into a queue people could actually manage.

The team did not need automation theater. They needed cleaner intake, summaries, routing, review prompts, exception handling, and handoffs that made the work easier without removing human judgment.

Talk automation

Outcome

Designed an assistive workflow layer that helped people move faster while preserving review quality, escalation paths, and visibility into what was stuck.

Cleaner intake

Turned requests from too many channels into a more manageable review queue.

Human control

Used summaries, prompts, and routing while keeping real judgment in the loop.

Better handoffs

Clarified exceptions, confidence checks, next steps, and manager visibility.

For businesses with messy service operations, this is where technology starts saving real time instead of becoming one more thing the team has to babysit.

Aerial turquoise water and islands from the Seychelles landing page concept.

Luxury travel conceptSeychelles

Creative range

A cinematic landing page built to feel like arrival.

A standalone HTML/CSS/JS concept for a private jet charter experience: scroll-driven porthole reveal, island storytelling, modal details, and a booking flow shaped around atmosphere instead of a generic travel template.

Scroll-led hero
Luxury art direction
Responsive interaction

Open the live concept

Outcome proof

The work that makes founders feel the difference.

Ecommerce / GrowthShopify Plus / commerce operations

+18%mobile checkout completion

Founder-led DTC brand

The founder had a real business, a busy team, and too many opinions. Mobile speed, app overlap, shaky tracking, and release risk were all tangled together.

Separated urgent revenue issues from cosmetic work
Cut app and script overlap without breaking ops
Restored trust in checkout and server-side tracking

Eight-week measurement window / LCP 3.8s to 1.5s

Intake Automation / SystemsInsurance operations / document workflow

7.5 hrssaved per reviewer per week

Regulated intake team

The team needed faster intake without losing judgment, exception handling, or review quality. The real issue was the workflow, not the tool.

Mapped the intake workflow and risk points
Defined where automation actually belonged
Protected the human review loop

Pilot across 9 reviewers / median first review 6h to 55min

Product / InfrastructureProduct system / investor diligence

3pilot customers signed

Seed-stage marketplace

The founder needed to move from a convincing story to a pilot-ready product: enough product, infrastructure, and usage signal to show real traction.

Sequenced the pilot around product risk
Set the infrastructure and release path
Added logging and basic product analytics

99.9% uptime during pilot window / usage data supported seed diligence

Ways to work together

Start clear. Ship the thing. Keep it working.

Four practical ways to bring Kai in when the problem is worth fixing properly.

Investment fit

Most client work starts around $5k. Full buildouts and operating support scale from there. Best fit for established businesses where the digital side is already affecting revenue, trust, or team time.

01$3.5k-$6.5k

Diagnostic

Brand + Systems Audit

A practical audit for established businesses whose brand, website, store, or lead flow is not keeping up with the quality of the real business.

Price moves with the number of channels, systems, and decision-makers that need to be inspected.

Good for

Find where brand trust, website, calls, forms, ordering, and follow-up are losing momentum.

You leave with

A short decision-ready plan: what to fix, what to leave alone, and what to build next.

Book an audit

For businesses ready to invest in the fix, not just talk through it.

02$6.5k-$14k

Focused execution

Stuck-to-Shipped Sprint

A 1-2 week sprint to clean up the digital issues already costing the business leads, orders, time, or trust.

Price depends on how many pages, tools, integrations, or handoffs the fix needs to touch.

Good for

Clean up the highest-impact brand, conversion, or workflow issue instead of wandering through a giant wish list.

You leave with

A visible improvement ships without turning into a giant rebuild.

Ship the fix

For businesses ready to invest in the fix, not just talk through it.

03$18k-$45k

Ground-up build

Brand + Digital Buildout

A full brand, site, storefront, or digital experience for businesses that need the outside to finally feel as magnetic as the real-world brand.

Price scales with brand depth, asset needs, interactive detail, storefront complexity, tracking, and launch support.

Good for

Create the brand, site, storefront, funnel, or digital experience the business should already have.

You leave with

A brand and digital layer that finally feels like the real business.

Scope a buildout

For businesses ready to invest in the fix, not just talk through it.

04$2.5k-$6k/mo

Ongoing support

Operator Care Plan

Ongoing care for the digital pieces that keep getting ignored until something drifts, breaks, or starts costing money.

Three-month minimum. Price depends on cadence, responsibility, and whether Kai is maintaining, improving, or actively operating the stack.

Good for

Keep the brand and digital pieces maintained, measured, and improving after launch.

You leave with

A steady operating loop without hiring a full internal team.

Discuss care

For businesses ready to invest in the fix, not just talk through it.

Receipts

The work should feel inspectable, not inflated.

Live brands where possible, private systems where needed, and the patterns references should be able to confirm.

Reference pattern

What people should be able to confirm after the work.

Decision quality

The messy thing gets narrowed into decisions people can make, tradeoffs they understand, and next moves that do not sit around.

Commerce founder

Execution without ceremony

The work keeps moving without turning every fix into a committee, and the final system is easier to run than what it replaced.

Service operations

Business context

Technical choices stay attached to revenue, trust, customer experience, and team time instead of floating above the business.

Product founder

Clean handoff

The team knows what changed, what to watch, and how to keep improving after the work ships.

Agency partner

Bring the weird internet knot.

The brand that feels off, the storefront that should sell better, the workflow everyone avoids, the half-built thing with potential. Kai will find the shape of it and get the next move shipped.

Book a call

Selective projects / Remote